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Men’s clothing retailer Allen Solly has created a billboard-vending machine that dispenses free shirts for tweets.
Created with the help of ad agency Ogilvy India, fans were encouraged to tweet at the brand and gather around the billboard for a chance to win free shirts.
Whenever fans tweeted with the hashtag #RainingSolly, panels on the billboard would slowly push the shirts forward.
The tweets were broadcast on a screen, so the person who made the shirt fall from the billboard got to claim the free shirt.
Watch how the billboard-vending machine works below:
[via YouTube]
Men’s clothing retailer Allen Solly has created a billboard-vending machine that dispenses free shirts for tweets.
Created with the help of ad agency Ogilvy India, fans were encouraged to tweet at the brand and gather around the billboard for a chance to win free shirts.
Whenever fans tweeted with the hashtag #RainingSolly, panels on the billboard would slowly push the shirts forward.
The tweets were broadcast on a screen, so the person who made the shirt fall from the billboard got to claim the free shirt.
Watch how the billboard-vending machine works below:
[via YouTube]