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Following up on its previous vending machine that makes people do crazy things for free snacks, Australian brand Fantastic Delites decided to create a laboratory to find out how far people would go for its snack.
The laboratory featured a giant wheel inside a cage—participants were required to dress up in mouse costumes and run on the wheel, some of whom fell while running.
After participants reached a certain running speed, they would have to push the button on the snack dispenser, for the machine to dispense a snack.
Check it out below:
[via Adweek]
Following up on its previous vending machine that makes people do crazy things for free snacks, Australian brand Fantastic Delites decided to create a laboratory to find out how far people would go for its snack.
The laboratory featured a giant wheel inside a cage—participants were required to dress up in mouse costumes and run on the wheel, some of whom fell while running.
After participants reached a certain running speed, they would have to push the button on the snack dispenser, for the machine to dispense a snack.
Check it out below:
[via Adweek]