[Click here to view the video in this article]
French mineral water brand Evian has teamed up with advertising company Havas Worldwide to help hard-working Londoners rediscover their moments as a happy child for their ‘Live Young’ campaign.
Evian decided to put an oversized playground that includes see-saws and swing sets, allowing Londoners to re-live their happy moments.
In addition, the play equipment will be hooked to a snow machine—so the more passerbys play, the more snow is created.
Snow is a rarity in London, so the swings that creates snowfall creates an experience of the city dwellers.
“We’re creating the most unusual playground London has ever seen, combining the purity and youthful spirit of Evian to create a world’s first in kinetically powered snowfalls,” Shares Havas Creative Director, Eloise Emith.
For adults who are keen in participating but unable to make it to the playgrounds, an online social element to the campaign on Facebook offers a tip a day on how to ‘Live Young’.
There is even a “slingshot” function for visitors who are adding Evian products to their virtual shopping cart.
Additionally, there is also a competition to win a trip to Lapland, Finland to see the Northern Lights.
Click to watch the video below:
[viaEvian]
French mineral water brand Evian has teamed up with advertising company Havas Worldwide to help hard-working Londoners rediscover their moments as a happy child for their ‘Live Young’ campaign.
Evian decided to put an oversized playground that includes see-saws and swing sets, allowing Londoners to re-live their happy moments.
In addition, the play equipment will be hooked to a snow machine—so the more passerbys play, the more snow is created.
Snow is a rarity in London, so the swings that creates snowfall creates an experience of the city dwellers.
“We’re creating the most unusual playground London has ever seen, combining the purity and youthful spirit of Evian to create a world’s first in kinetically powered snowfalls,” Shares Havas Creative Director, Eloise Emith.
For adults who are keen in participating but unable to make it to the playgrounds, an online social element to the campaign on Facebook offers a tip a day on how to ‘Live Young’.
There is even a “slingshot” function for visitors who are adding Evian products to their virtual shopping cart.
Additionally, there is also a competition to win a trip to Lapland, Finland to see the Northern Lights.
Click to watch the video below:
[viaEvian]