[Click here to view the video in this article]
New logo
American cable television network VH1 has recently unveiled a new logo as part of its new multi-platform rebranding effort.
A plus sign has been added to the logo, which reflects the changes in the digital world—meshing together the network’s music, pop culture and nostalgia content together.
“10 years ago, no one had ever heard of Justin Bieber, Mark Zuckerberg just entered Harvard, iPhones were five years away and hashtags didn’t exist,” said VH1 President Tom Calderone. “Our world has clearly changed, so we want to reflect those cultural and technological changes in each of the many ways that consumers now touch the VH1 brand.”
According to the network, they call the plus sign a “tagmark”, and it represents the brand’s “high-energy sensibility where every is ‘more’—more fun, more bold, and more exciting.”
What do you think of VH1’s new logo? Yay or nay?
Click to watch the video below that explains the logo changes:
Old logo
[via Mashable]
New logo
American cable television network VH1 has recently unveiled a new logo as part of its new multi-platform rebranding effort.
A plus sign has been added to the logo, which reflects the changes in the digital world—meshing together the network’s music, pop culture and nostalgia content together.
“10 years ago, no one had ever heard of Justin Bieber, Mark Zuckerberg just entered Harvard, iPhones were five years away and hashtags didn’t exist,” said VH1 President Tom Calderone. “Our world has clearly changed, so we want to reflect those cultural and technological changes in each of the many ways that consumers now touch the VH1 brand.”
According to the network, they call the plus sign a “tagmark”, and it represents the brand’s “high-energy sensibility where every is ‘more’—more fun, more bold, and more exciting.”
What do you think of VH1’s new logo? Yay or nay?
Click to watch the video below that explains the logo changes:
Old logo
[via Mashable]