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Deterioration of eyesight and hearing comes with age, naturally.
However, according to statistics, people are more willing to admit that they need eyeglasses as compared to admitting that they need heading aids.
To get people to test their ears, Toronto, Canada-based creative agency DraftFCB disguised hearing tests as eye tests, for Union Hearing Aid Centre.
The campaign featured a TV spot and a poster; like going to an optician, both ads consisted of letters of the alphabet that were to be read and identified.
Though seeming like a normal eye test, there was an element of surprise: there was a really annoying high-frequency sound playing in the background.
Click to view enlarged image
Click to view enlarged image
[via Ads of the World]
Deterioration of eyesight and hearing comes with age, naturally.
However, according to statistics, people are more willing to admit that they need eyeglasses as compared to admitting that they need heading aids.
To get people to test their ears, Toronto, Canada-based creative agency DraftFCB disguised hearing tests as eye tests, for Union Hearing Aid Centre.
The campaign featured a TV spot and a poster; like going to an optician, both ads consisted of letters of the alphabet that were to be read and identified.
Though seeming like a normal eye test, there was an element of surprise: there was a really annoying high-frequency sound playing in the background.
Click to view enlarged image
Click to view enlarged image
[via Ads of the World]