Soft-drink giant Coca-Cola has unveiled a new packaging design for its cans that changes based on the temperature.
The 16-oz can features a white contoured glass on the front; when the coke can is chilled to 48-degrees Fahrenheit, three blue cubes would appear inside the glass.
Interactive graphics elements such as these do make drinking from a can more fun, don’t you think?
[via BevNET]