31 October 2013

IKEA's ‘Living Billboards’ Show Actors Using The Bathroom In Mid-Air

IKEA has come up with yet another creative way to advertise their products by introducing “living billboards” at the Gare St Lazare station in Paris, France.

Actors were hired to go about their bathroom routines in billboads which were elevated several feet above the ground, attracting a lot of attention as it appealed to the public’s voyeuritis tendencies.

Almost like a living work of art, this installation came with the slogan, “At last a bathroom that rises above the rest.”

What do you think—do you like this larger-than-life installation ad?

[via PSFK]