The creatives at Anti Advertising creatively changed the look of the billboards at bus stops to highlight the discrimination that prostitutes face.
Conceived for the 30th anniversary of the Norwegian National Center of Expertise on Prostitution, these billboards use visual cues to show that sex workers have been stepped on, treated like trash and are shamed for having a double life.
The goal was to make everyone reflect on how they have treated prostitutes, and hopefully lead them too change for the better.
What do you think—is this an effective advertising campaign?
[via I Believe In Advertising]