To promote the delicious blends of Swiss coffee roasting company Black&Blaze, ad agency Inhalt&Form Werbeagentur BSW came up with five witty posters.
The handles of coffee mugs were photographed in such a way that they resembled the dials on electronic appliances, bringing across the message that these coffee brews would "turn you on" and perk you up "to the max".
Check out these clever posters below.
[via Ads Of The World]