To unveil their Fall/Winter 2014/15 collection, Karl Lagerfeld and Chanel combined the luxury of the brand with everyday life in a wonderful pop-up supermarket.
Held on Tuesday, during Paris Fashion Week, the “luxury supermarket” displayed groceries like cooking oil, pasta, and cheese, which were all labeled as Chanel products.
Models also catwalked along the product aisles, which made the contrast between the high life and the mundane a lot starker.
Check out how this “luxury supermarket” looked like in the pictures below.
[via Golem 13 and Metro.co.uk]