Image: Dan Chippendale
If you are an avid beer drinker, then this bit of news will please you—Guinness will unveil a Blonde American lager that tastes like craft beer in September.
The Irish company made this decision as it noticed that imported and craft beers were becoming popular in America. This craft beer will be a lighter color compared to its signature drink.
According to Adweek, this new beer’s branding is monochromatic, which is typical of mainstream brewers in the US. Perhaps a unique branding strategy will make this beer stand out.
[via Adweek]