[Click here to view the video in this article]
To encourage women to get to know their breasts better, London-based CoppaFeel! launched a ‘baring’ campaign that uses real boobs in its ads.
Called #WhatNormalFeelsLike, the ads feature the naked chest of various women, along with one word that she uses to describe her breasts.
According to the breast cancer awareness organization, the campaign wants women to understand how their breasts usually feel, so that they can easily identify a lump when self-checking.
“We want you to think differently about your boobs and get to know #WhatNormalFeelsLike, so go on, get coppin’!” wrote CoppaFeel!.
To learn more, check out the campaign website here, or watch the video below:
[via Fast Co.Create and CoppaFeel!]
To encourage women to get to know their breasts better, London-based CoppaFeel! launched a ‘baring’ campaign that uses real boobs in its ads.
Called #WhatNormalFeelsLike, the ads feature the naked chest of various women, along with one word that she uses to describe her breasts.
According to the breast cancer awareness organization, the campaign wants women to understand how their breasts usually feel, so that they can easily identify a lump when self-checking.
“We want you to think differently about your boobs and get to know #WhatNormalFeelsLike, so go on, get coppin’!” wrote CoppaFeel!.
To learn more, check out the campaign website here, or watch the video below:
[via Fast Co.Create and CoppaFeel!]