[Click here to view the video in this article]

A contact lens company has produced an ad that parodies the plot of Discovery Channel’s Eaten Alive—except that the ad shows a man being ‘really devoured’ by a snake, unlike the actual show, which drew a lot of flak for its misleading claims.
The wacky ad, produced by agency Pereira & O’Dell, was initially planned for release next month. But after getting news of Discovery Channel’s Eaten Alive, its broadcast was shifted earlier.
Featuring a man swallowed by a fake snake, the company 1-800 Contacts hopes to bring out the contrast of the “very real” dangers of running out of contact lens.
Check out the video below:


— 1-800 Contacts (@1800CONTACTS) December 8, 2014
[via Adweek, images via 1-800 Contacts]
A contact lens company has produced an ad that parodies the plot of Discovery Channel’s Eaten Alive—except that the ad shows a man being ‘really devoured’ by a snake, unlike the actual show, which drew a lot of flak for its misleading claims.
The wacky ad, produced by agency Pereira & O’Dell, was initially planned for release next month. But after getting news of Discovery Channel’s Eaten Alive, its broadcast was shifted earlier.
Featuring a man swallowed by a fake snake, the company 1-800 Contacts hopes to bring out the contrast of the “very real” dangers of running out of contact lens.
Check out the video below:
At least in our spot, someone was actually inside the snake!
#EatenAlive #NeverRunOutOfContacts http://t.co/Zzy8EENe2b
— 1-800 Contacts (@1800CONTACTS) December 8, 2014
[via Adweek, images via 1-800 Contacts]