7 January 2015

Anti-Bullying Video Series Conveys ‘The Worst Is To Do Nothing’

[Click here to view the video in this article]







Québec’s Ministry of Family has launched a series of animated videos encouraging individuals to act when faced with instances of bullying.



The campaign, titled ‘Together Against Bullying’, has a total of six animations that last no longer than 20 seconds each, conveying a consistent message that “the worst is to do nothing”.



Montreal-based advertising agency Brad was roped in to help produce these spots that were “geared towards Facebook users”.



What do you think of this anti-bullying campaign?



Watch the videos below:















































[via Brad]