[Click here to view the video in this article]
To promote Samsung’s new Gear Circle Bluetooth headset, Cheil Worldwide has created a moody, theatrical ad featuring a couple flying in mid-air.
In the black-and-white spot, a young man lying on the floor fiddles with his headset when a woman suddenly bursts out of nowhere and flies towards the ceiling.
The man joins her and the pair proceed to strike graceful, balletic poses in slow-motion, interspersed with shots of the headset.
The ad ends with a voiceover that intones “Once you belong to the circle, you’ll never want to go back.”
Check out the ad below.
[via Adweek, video via Samsung Mobile]
To promote Samsung’s new Gear Circle Bluetooth headset, Cheil Worldwide has created a moody, theatrical ad featuring a couple flying in mid-air.
In the black-and-white spot, a young man lying on the floor fiddles with his headset when a woman suddenly bursts out of nowhere and flies towards the ceiling.
The man joins her and the pair proceed to strike graceful, balletic poses in slow-motion, interspersed with shots of the headset.
The ad ends with a voiceover that intones “Once you belong to the circle, you’ll never want to go back.”
Check out the ad below.
[via Adweek, video via Samsung Mobile]