These ads for an environmental organisation feature barcode scanners being held like guns, pointing at various sea creatures.
Created for Surfrider Foundation, the ads want viewers to rethink the way we use plastic materials. According to the ads, 26 million tons of plastic packaging waste get dumped into the sea annually.
These ads, created by Young & Rubicam from Paris, challenge us to reflect on how our consumption affects the environment and those creatures living in it.
[via Ads of the World]