[Click here to view the video in this article]
It seems today is all about dogs.
Created by BETC for L’Oreal-owned skin care company La Roche-Posay, the following ad cleverly uses the Dalmatian breed’s distinctive spotted coat to send a strong message about the importance of detecting cancer signs in family members.
In the ad, adorable Dalmatians inspect one another’s spots, imbuing the uncomfortable topic of skin cancer with a touch of humor.
Unchecked moles and beauty spots could be harboring melanoma, a deadly form of skin cancer, and statistics show that only 33% of Americans have talked to a family member or friend about possible cancer concerns.
As the ad comes to an end, we’re reminded that “If you care for somebody, become a SkinChecker.”
La Roche-Posay’s ‘SkinChecker’ campaign is the latest cancer awareness spot in recent weeks, after these cheeky, powerful and light-hearted ads.
Watch the cute one-minute ad below.
[via Fast Company, video via LaRochePosayUKI]
It seems today is all about dogs.
Created by BETC for L’Oreal-owned skin care company La Roche-Posay, the following ad cleverly uses the Dalmatian breed’s distinctive spotted coat to send a strong message about the importance of detecting cancer signs in family members.
In the ad, adorable Dalmatians inspect one another’s spots, imbuing the uncomfortable topic of skin cancer with a touch of humor.
Unchecked moles and beauty spots could be harboring melanoma, a deadly form of skin cancer, and statistics show that only 33% of Americans have talked to a family member or friend about possible cancer concerns.
As the ad comes to an end, we’re reminded that “If you care for somebody, become a SkinChecker.”
La Roche-Posay’s ‘SkinChecker’ campaign is the latest cancer awareness spot in recent weeks, after these cheeky, powerful and light-hearted ads.
Watch the cute one-minute ad below.
[via Fast Company, video via LaRochePosayUKI]