While most fast food restaurants are judged based on the quality of food and their service standards—infographic website Visually wondered which fast food chain is the most social on Facebook and Twitter.
In an infographic called ‘Quick Service Restaurants in Real Time’, it was revealed that McDonald’s is currently the best on both Facebook and Twitter—while Taco Bell comes in at second place for both.
It was reported that McDonald’s also has the quickest respond time on Twitter at 29 minutes and Burger King has the slowest—taking nearly three days to reply a tweet.
It was also discovered that In-N-Out Burger has the highest engagement on Facebook and Chipotle has the most tweets and replies on Twitter.
Is engaging customers on social media platforms really that important for fast food chains?
Click to view enlarged version
[via Visually]
In an infographic called ‘Quick Service Restaurants in Real Time’, it was revealed that McDonald’s is currently the best on both Facebook and Twitter—while Taco Bell comes in at second place for both.
It was reported that McDonald’s also has the quickest respond time on Twitter at 29 minutes and Burger King has the slowest—taking nearly three days to reply a tweet.
It was also discovered that In-N-Out Burger has the highest engagement on Facebook and Chipotle has the most tweets and replies on Twitter.
Is engaging customers on social media platforms really that important for fast food chains?
Click to view enlarged version
[via Visually]