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Singaporean bank firm DBS Bank recently ran a campaign to promote their ‘Driveshield motor insurance’ that includes a free in-car camera.
Called ‘Expect The Unexpected’, the campaign features three different car installations–a magnetised car, a frozen car and a car that has been split in half.
These installations contain a QR code that reveals footage of how the cars ended up in their state, which was captured from by the in-car camera.
Click to watch the different scenarios below:
Magnetised Car:
Frozen Car:
Halved Car:



[via Adsoftheworld]
Singaporean bank firm DBS Bank recently ran a campaign to promote their ‘Driveshield motor insurance’ that includes a free in-car camera.
Called ‘Expect The Unexpected’, the campaign features three different car installations–a magnetised car, a frozen car and a car that has been split in half.
These installations contain a QR code that reveals footage of how the cars ended up in their state, which was captured from by the in-car camera.
Click to watch the different scenarios below:
Magnetised Car:
Frozen Car:
Halved Car:
[via Adsoftheworld]