New York-based fashion label Brooklyn Industries has came under fire recently for deciding to shoot their new ad campaign at a location that has been devastated by last year’s Hurricane Sandy.
Featuring smiling models posing against the ruins of Rockaway Beach in Queens, the brand’s latest lookbook has outraged locals with its insensitivity.
As one of them explained, “I am from Rockaway and the pictures are just reminding everyone of the s**t they went through and continue to go through. Thumbs down to Brooklyn Industries.”
However, according to the CEO of Brooklyn Industries, they decided to shoot on the site not to “exploit the local community or to seek profit from Sandy”, but to “bring attention to the neighborhoods that we shoot in and create something positive”.
You can view the entire lookbook over here.
[via Swagger New York]