24 November 2014

LEGO Was Already Saying No To Gender Stereotypes In The 1970s

Click on image to enlarge



Click on image to enlarge



Late last week, a letter of “egalitarian instructions”—dating back to the early 1970s—from LEGO to parents surfaced and has been making rapid rounds on the internet ever since.



In this letter, the famous toy company urges their adult customers to give children the creative freedom that they need to build whatever they want, regardless of their gender.



Stating that “it’s imagination that counts”, they make a clear stand against gender stereotypes that often shape what boys and girls are given to play and interact with—in a wonderfully endearing manner, LEGO explains that “a lot of boys like doll houses…[and] a lot of girls prefer spaceships”.



While some have expressed doubts about whether this letter is real, website Boing Boing—which was also skeptical initially—has claimed to have found “convincing evidence of its authenticity” in the form of a German version of the letter, courtesy of its reader walt74.



Right when Mattel is getting into a lot of trouble with its book titled Barbie I Can Be A Computer Engineer, it is nice to know that LEGO has been on the right track regarding this issue for decades.



What do you think of this letter from LEGO—do you think it is authentic?



Click on image to enlarge



Click on image to enlarge



[via Boing Boing]