Discriminatory and racist words often have far more impact on a person than one realizes.
And the following ads by creative agency Armando Testa aim to show the extent of their destructive power on individuals.
The print ads depict various types of people who are considered to be different. In all of them, their heads appear to be pierced through by a ‘bullet’—which is in fact a hurtful word—portraying how individuals are attacked with insults, discriminatory or racist words.
Check out the full campaign here.
[via Adeevee, images via Armando Testa]