3 November 2014

What Makes A Great Creative Director?

[Click here to view the video in this article]







What makes a great creative director?



California-based The 3% Conference roped in various creative directors to share their thoughts on the role in the following short.



From being “the punching bag and lighthouse” to hiring individuals who are more talented than themselves, find out about the characteristics a great creative director should possess.



The video, by Pitch Agency, also promotes the upcoming 3% Conference CD Bootcamp happening tomorrow.



Check out the video below:



























[via Adweek, images via Pitch Agency]