How does one advertise an energy drink called ‘Pussy’?
British ad agency Beattie McGuinness Bungay, surprisingly, managed to do so with the tagline: “The drink’s pure. It’s your mind that’s the problem”.
Described as “Cunningly Delicious”, the British energy drink was founded by Jonnie Shearer—who said he was inspired by the brand, Virgin.
“All my friends were working in the City, and I was in my old bedroom, launching a drink called ‘Pussy’,” said Shearer. “They thought I was an idiot.”
However, Shearer managed to prove his doubters wrong—his business has grown and with the company’s new campaign, Shearer is planning to make Pussy “the biggest energy drink brand in the UK”.
How would you advertise the energy drink? Be as creative as you can—and remember, anything is ‘impussible’!
[via Ad Week and Pussy]