[Click here to view the video in this article]
Former Ogilvy copywriter and New Yorker contributor John Kenney has written his first novel, ‘Truth in Advertising’.
To promote the tome, he creates a humorous and honest trailer that pokes fun at focus groups in advertising.
Truth in Advertising will be released next week, on 22 January, and it can be pre-ordered on Amazon.
Check out the satirical preview below:
[via Creativity Online]
Former Ogilvy copywriter and New Yorker contributor John Kenney has written his first novel, ‘Truth in Advertising’.
To promote the tome, he creates a humorous and honest trailer that pokes fun at focus groups in advertising.
Truth in Advertising will be released next week, on 22 January, and it can be pre-ordered on Amazon.
Check out the satirical preview below:
[via Creativity Online]