You either see the letter or the girl
Designed by ad agency Leo Burnett Tailor Made, Brazil for car manufacturer Fiat, the ‘Don’t Text and Drive’ campaign cleverly uses negative space to illustrate and drive home the dangers of texting while driving.
The stark, minimalist, advertisements feature a silhouette of a girl, dog and bus, hidden within the type while the copy reads “You either see the letter or the girl. Don’t text and drive.”
You either see the letter or the dog
You either see the letter or the bus
[via I Believe In Advertising]
Designed by ad agency Leo Burnett Tailor Made, Brazil for car manufacturer Fiat, the ‘Don’t Text and Drive’ campaign cleverly uses negative space to illustrate and drive home the dangers of texting while driving.
The stark, minimalist, advertisements feature a silhouette of a girl, dog and bus, hidden within the type while the copy reads “You either see the letter or the girl. Don’t text and drive.”
You either see the letter or the dog
You either see the letter or the bus
[via I Believe In Advertising]