Pentagram's Daniel Weil and his team put together an interactive public exhibition for HIV charity, 'Body & Soul'. The campaign they made the exhibition for is known as the 'Life In My Shoes' youth campaign.
The aim of 'Life in my Shoes' is to challenge the "fear and misunderstanding" that surrounds HIV and Aids. The campaign focuses on the "terrible isolation" that young people with HIV face, by depicting them as anonymous bold silhouettes on white panels.
There are total of five installations that each have four sides, with four large portraits of silhouettes and a small peephole. There is no other information on the exterior, thereby playing on the curiosity of human beings.
Pedestrians who stop to look through one of the peepholes will be able to read "a moving narrative" from a teenager living with HIV, which explains "the terrible stigma" they face and why they are faced with no other option by to "keep their HIV a secret."
Hopefully, the interactive experience would serve to create a certain level of social awareness and consciousness about the difficult lives of young people living with HIV.
Here's a look at the outdoor exhibition along London's South Bank Riverside Walk:
[via Pentagram]