Photographer Mike Mellia gives a next-level spin to self-taken portraits infamously and ubiquitously found on social media networks, such as Facebook and Instagram, as a cultural commentary on the ‘Me’ generation.
In his ongoing series ‘Self-Absorbed’, he takes iconic brands and repackages them with photographs of himself, and places these redesigned products in supermarkets, bodegas and people’s homes around New York.
“With our self-portraits shared through social media, everyone now creates their own ‘brand’,” he said. “This product placement project reimagines some of the most famous branding icons in American advertising.”
“In a consumer-driven society of product-placement and constant contact through technology, the self-absorbed Facebook generation and advertisers make the exact same self-branding decisions,” he told Fast Co. Create.
[via Fast Co. Create]