To increase readership, TimeOut Shanghai has collaborated with ad agency BBDO to give their potential readers a tour of the city.
By planting an iPhone on the sidewalk, TimeOut tells their potential readers via text message to get into a London-style cab which will show them around the city.
From a vintage film archive to the most unique bars and restaurants, the TimeOut team has gone to elaborate measures to convince future readers that they know Shanghai better than the locals themselves.
Captured by a hidden camera, this unique campaign will definitely help the TimeOut team build rapport with their readers.
Scroll down watch this ad in its entirety.
[via I Believe In Advertising]