Ronald’s new outfit
To keep up with the times, fast food giant McDonald's has given its iconic spokesclown a makeover.
Dropping his traditional yellow costume, Ronald McDonald is now decked out in a red blazer with a striped shirt underneath. He also gets a bow tie, but it was reported that he only wears it for “special occasions”.
According to AdAge, the new Ronald McDonald will play a bigger role in the company’s social media channels to promote the new “Fun makes great things happen” campaign.
The new wardrobe was designed by Tony award-winning theatrical designer Ann Hould-Ward. The last wardrobe update for Ronald came in 2005.
What do you think of his new outfit?
Backview
Old outfit
[via AdAge and AdWeek]
To keep up with the times, fast food giant McDonald's has given its iconic spokesclown a makeover.
Dropping his traditional yellow costume, Ronald McDonald is now decked out in a red blazer with a striped shirt underneath. He also gets a bow tie, but it was reported that he only wears it for “special occasions”.
According to AdAge, the new Ronald McDonald will play a bigger role in the company’s social media channels to promote the new “Fun makes great things happen” campaign.
The new wardrobe was designed by Tony award-winning theatrical designer Ann Hould-Ward. The last wardrobe update for Ronald came in 2005.
What do you think of his new outfit?
Backview
Old outfit
[via AdAge and AdWeek]