[Click here to view the video in this article]
It seems like soft drink giant Coca-Cola is finding new and creative ways to reinvent and repurpose its bottles.
For its ‘2ndLives’ campaign in Vietnam, the brand launched a line of 16 innovative bottle caps that turns empty bottles into a totally new, and useful object.
Each bottle cap is designed differently, giving the bottle a different function once screwed on. Some examples include a paintbrush, water spray, pencil sharpener, lamp and squeeze bottle.
According to a video, the brand will be giving away 40,000 caps in Vietnam before rolling out the campaign to the rest of Asia.
Isn’t this a clever way to recycle empty bottles?
Watch the video below to find out more:
[via AdAge]
It seems like soft drink giant Coca-Cola is finding new and creative ways to reinvent and repurpose its bottles.
For its ‘2ndLives’ campaign in Vietnam, the brand launched a line of 16 innovative bottle caps that turns empty bottles into a totally new, and useful object.
Each bottle cap is designed differently, giving the bottle a different function once screwed on. Some examples include a paintbrush, water spray, pencil sharpener, lamp and squeeze bottle.
According to a video, the brand will be giving away 40,000 caps in Vietnam before rolling out the campaign to the rest of Asia.
Isn’t this a clever way to recycle empty bottles?
Watch the video below to find out more:
[via AdAge]