Misty Copeland, Soloist, American Ballet Theatre, Upper West Side, New York
Renowned American photographer Annie Leibovitz has captured famous figures in their homes for New York City-based real estate firm The Corcoran Group’s ‘Live Who You Are’ ad campaign.
The ads feature well-known personalities relaxing in the comfort of their homes, from ballerina Misty Copeland lounging on her couch to NBA superstar Tyson Chandler sharing a sweet moment with his family.
They were shot in the affluent Manhattan, Brooklyn, Hamptons and Palm Beach neighborhoods served by the company.
Given that real estate ads typically focus on a property’s amenities and location, the photographs are a refreshing change from the usual run-of-the-mill marketing—we think Leibovitz has done an admirable job conveying a warm and personable feel with these images.
View all 12 ads and find out more about the campaign here.
What do you think of this campaign?
Tyson Chandler and family, Professional Basketball Player, Upper East Side, New York
Jimmy Buffett, Singer/Songwriter/Author, Palm Beach, Florida
Evan and Oliver Haslegrave, Founders, hOmE, Greenpoint, Brooklyn
Michele Oka Doner, Artist, Soho, New York
Francesca & Hans Pauli, Restaurateurs, Sant Ambroeus, Southampton, New York
[via Adweek, images by Annie Leibovitz for The Corcoran Group’s ‘Live Who You Are’ campaign]