[Click here to view the video in this article]
To promote the disaster movie Into The Storm in Sydney, production company Roadshow Films decided to play a little prank by using an augmented reality billboard.
Similar to Pepsi’s bus stop prank, a digital billboard was installed on the streets. As commuters walked past, it would show lightning bolts striking the street and tornados forming, causing cars to ‘fly’ towards the viewers.
Watch the video below to see the prank in action:
[via Roadshow Films]
To promote the disaster movie Into The Storm in Sydney, production company Roadshow Films decided to play a little prank by using an augmented reality billboard.
Similar to Pepsi’s bus stop prank, a digital billboard was installed on the streets. As commuters walked past, it would show lightning bolts striking the street and tornados forming, causing cars to ‘fly’ towards the viewers.
Watch the video below to see the prank in action:
[via Roadshow Films]