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Image via prexamples
The city of London corporation, together with Keep Britain Tidy, have created a littering campaign—each year, an astounding £3.8 million is used to clean up over six million cigarette butts littered on the city's streets.
Giant cigarette butts were installed all over London for the campaign, it aims to create awareness by showing the unsightly mess and inconvenience it can bring to the city—it encourages smokers to be socially responsible by throwing the cigarette butts into trash bins or an ashtray after use.
Watch the video below to find out more about the campaign.

Image via Keep Britain Tidy

Image via video screenshot

Image via video screenshot

Image via video screenshot
[via Trendhunter]
Image via prexamples
The city of London corporation, together with Keep Britain Tidy, have created a littering campaign—each year, an astounding £3.8 million is used to clean up over six million cigarette butts littered on the city's streets.
Giant cigarette butts were installed all over London for the campaign, it aims to create awareness by showing the unsightly mess and inconvenience it can bring to the city—it encourages smokers to be socially responsible by throwing the cigarette butts into trash bins or an ashtray after use.
Watch the video below to find out more about the campaign.
Image via Keep Britain Tidy
Image via video screenshot
Image via video screenshot
Image via video screenshot
[via Trendhunter]