IKEA Malaysia ran a Facebook contest, asking participants to post photos of themselves in which they resemble an IKEA product—the campaign was held in conjunction with the relaunched of one of its flagship store.
127 Malaysian IKEA fans took part in the chance to win IKEA vouchers by dressing up as furniture, toys and other items—while some were a delightful display of creativity, others were simply funny to look at.
Scroll down to view some of these contest entries.
[via Campaign Asia]