New Zealand design firm Marx Design has created a promotional gift called ‘Uppers & Downers’, a set of quirky pill packaging that deftly illustrates the ups and downs of life.
Playing on the idea that life is a balancing act, the studio came up with pharmaceutical-inspired pill-like balancing aids to visually represent this concept.
According to the company, “Our ‘uppers’ provide a jolt of sugar to the system, sure to improve anyone’s mood. No normal person in their right mind likes black jellybeans, so they were the perfect ingredient for our frown-inducing ‘downers’. And for the already well-balanced individual, we have our patented ‘middlers’ that have no effect whatsoever. They’re just plain old mints.”
Check out the cheeky pill packaging below.
[via The Dieline, images via Marx Design]