[Click here to view the video in this article]
To get the attention of white-collared professionals—who spend an average of 80 hours a week in the office—alcohol brand Ultimat Vodka decided to go with the ‘in-your-face’ approach by sending the message right to them in their offices.
In the campaign, a man dressed in a business suit descends an office building on a scaffolding with placards in hand.
Upon reaching a floor with people, he flashes the placards—encouraging them to ‘stop working’ and to ‘start drinking’.
We are pretty sure their message doesn’t just apply to white-collared workers, but to everyone else as well.
Click to watch the video below:
[via Ultimat Vodka]
To get the attention of white-collared professionals—who spend an average of 80 hours a week in the office—alcohol brand Ultimat Vodka decided to go with the ‘in-your-face’ approach by sending the message right to them in their offices.
In the campaign, a man dressed in a business suit descends an office building on a scaffolding with placards in hand.
Upon reaching a floor with people, he flashes the placards—encouraging them to ‘stop working’ and to ‘start drinking’.
We are pretty sure their message doesn’t just apply to white-collared workers, but to everyone else as well.
Click to watch the video below:
[via Ultimat Vodka]