[Click here to view the video in this article]
Brazilian menswear brand Reserva recently made a campaign for their summer sale that features footage of their store being robbed in Sao Paulo.
The incident occurred on December 6th, just as the store was getting ready for the Christmas season.
Despite the chaos, the team managed to clean up and re-open on the same day –without the store window.
Said the brand on their decision to feature the robbery”That’s why we decided to inspire ourselves and use our sale video as an example. Rather than suck a lemon is much better to make a good lemonade with it.”
Reserva had turned the obstacle into an opportunity that changes perspective in a humorous manner, in order to promote the popularity of the brand.
Click to watch the ad below:
[via Reserva]
Brazilian menswear brand Reserva recently made a campaign for their summer sale that features footage of their store being robbed in Sao Paulo.
The incident occurred on December 6th, just as the store was getting ready for the Christmas season.
Despite the chaos, the team managed to clean up and re-open on the same day –without the store window.
Said the brand on their decision to feature the robbery”That’s why we decided to inspire ourselves and use our sale video as an example. Rather than suck a lemon is much better to make a good lemonade with it.”
Reserva had turned the obstacle into an opportunity that changes perspective in a humorous manner, in order to promote the popularity of the brand.
Click to watch the ad below:
[via Reserva]