As a personal project, Columbus-based graphic designer Justin Marimon took it upon himself, the task to give the one of the most well-established nature/history/art/science publications, National Geographic, a rebrand.
The concept change in corporate image features a new logo that aims to improve and modernize the look of the brand.
“Based on competition and market research, I decided to focus on branding National Geographic as a more contemporary and image-driven brand which appeals to younger generations—the people that will ultimately be tasked with preserving our planet’s well being,” Marimon wrote on his website.
He applied the new logo to National Geographic’s products—from print and digital, to advertising and other medias—to give a feel as to how his concept rebrand would look.
What do you think—is this an improvement of the brand?
[via Justin Marimon]