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São Paulo-based advertising agency 9ine Sports & Entertainment has thought of a clever activation idea for Nike, promoting MMA champion, Anderson ‘The Spider’ Silva.
Making full use of the idea that one in four smartphone users have a cracked phone screen, the agency created a series of photographs suitable for smartphones that can be easily saved on every user’s smartphone device.
The photographs feature Silva in poses of punches and kicks in various positions.
They can then use these images as their phone wallpaper or screensaver, positioning it such that it looks like their phone screen was punched by the MMA Champion.
View how it works below:
[via Ads of the World]
São Paulo-based advertising agency 9ine Sports & Entertainment has thought of a clever activation idea for Nike, promoting MMA champion, Anderson ‘The Spider’ Silva.
Making full use of the idea that one in four smartphone users have a cracked phone screen, the agency created a series of photographs suitable for smartphones that can be easily saved on every user’s smartphone device.
The photographs feature Silva in poses of punches and kicks in various positions.
They can then use these images as their phone wallpaper or screensaver, positioning it such that it looks like their phone screen was punched by the MMA Champion.
View how it works below:
[via Ads of the World]