Advertising agency BBDO New York has recently won awards at the Cannes Lions Festival for its work for shaver brand, Gillette.
Titled “Balloon”, “Matches”, and “Grenade”, these ads for Gillette Fusion Proglide for sensitive skin feature gorgeous artwork that depict volatile, precarious items hiding beneath the surface of your skin.
They portray the message that each time you shave with a regular shaver, any of these items may be triggered.
[via Ads of the World]