[Click here to view the video in this article]
How do you get audiences to sit up and pay attention to the topic of environmental awareness?
For the Singapore Environment Council, that means using sex to get the message across.
The one-minute video shows a parked van rocking violently from the amorous activity of its occupants.
The ad goes on to highlight that vehicles emit 50% of tiny solid and liquid particles which clog up our lungs, and ends with the message “Make love not haze. Don’t let your engine idle.”
It looks like this approach has paid off—it has garnered over 19,000 views and more than 300 shares counting since being posted yesterday on Facebook.
Viewers have given it the thumbs up, with one calling it “brilliant” and praising its creativity.
Check out the ad below and be sure to watch till the end for a surprise.
[via Yahoo News Singapore, video via SECSingapore]
How do you get audiences to sit up and pay attention to the topic of environmental awareness?
For the Singapore Environment Council, that means using sex to get the message across.
The one-minute video shows a parked van rocking violently from the amorous activity of its occupants.
The ad goes on to highlight that vehicles emit 50% of tiny solid and liquid particles which clog up our lungs, and ends with the message “Make love not haze. Don’t let your engine idle.”
It looks like this approach has paid off—it has garnered over 19,000 views and more than 300 shares counting since being posted yesterday on Facebook.
Viewers have given it the thumbs up, with one calling it “brilliant” and praising its creativity.
Check out the ad below and be sure to watch till the end for a surprise.
[via Yahoo News Singapore, video via SECSingapore]