Sports drink manufacturer Powerade has created several ‘workout billboards’ that are part ads, part exercise machines.
Made with the help of ad agency Ogilvy & Mather Berlin, the billboards feature a scrolling climbing wall, a pull-down machine, and a strength tester.
According to the brand, these billboards were created to show people that they have more power than they think.
Click to watch the video below:
[via Ads of the World]