Earlier this year, Hallmark released a Valentine’s Day ad under the campaign title ‘Put Your Heart to Paper’. The commercial featured real-life lesbian couple Eugenia and Corinna expressing their feelings for one another without using the word ‘love’.
For Mothers’ Day, Hallmark has returned with a new collection of videos under the same campaign name, but this time featuring adult children speaking about their mothers.
A highlight in the series is the touching footage comprising mother Pam and her transgender son Alex.
While Alex shares about his mother’s unconditional love and unwavering support, Pam watches her son on-screen in a separate room, unbeknownst to the young man.
Have a look at the tearjerker below.
[via Fast Company, video via hallmarkcards]