Art director Irina Blok has taken Bill Gates up on his challenge to design the ‘next generation condoms’—in the form of a packaging redesign.
According to Blok, she said that the biggest problem with condoms are their “boring packaging, and not the actual products”.
“Creating compelling artwork could encourage people around the world to actually use these.”
Would redesigning the packaging change people’s perception of condoms?
[via Irina Blok]