Design consultancy Carter Wong has given Cornetto ice cream’s logo a facelift—which aims to make it more appealing to the younger consumers.
The new logo was hand-drawn and runs vertically upwards; its design taps on the conical shape of the ice cream.
It contains a heart-shape at the top of the “C” of Cornetto, liken to the logo of its parent brand Unilever.
“The new packaging has much stronger standout now, as the logo is so graphic,” Phil Carter, creative director of Carter Wong, told Creative Review.
Together with the help of designer Martyn Garrod and typographer Geoff Halpin, Carter created the updated look of the brand.
Other elements—such as little graphic icons and a hand-drawn secondary typeface—were also created to accompany the logotype.
What do you think of Cornetto’s rebrand?
Old design:
New design:
[via Creative Review]