To promote its social, marketing and analytics software, Adobe commissioned Cape Town-based South African designer and illustrator Jordan Metcalf to create a series of typographic illustrations that dramatizes common myths about marketing.
The result is a trio of stylish and impactful illustrations—featuring marketing misperceptions like “You can’t trust marketers” and “Half your ad spend is wasted”—that effectively bring across the message of the project.
These striking typographic illustrations have been used in a variety of digital and printed executions, and have also been translated into German and French for use in Europe.
Scroll down for a closer look at this gorgeous campaign:
[via Jordan Metcalf]