[Click here to view the video in this article]
UNICEF Sweden has released a series notable of commercials, encouraging viewers to donate money, as opposed to just giving a thumbs up Facebook “Like” for humanitarian causes.
The ads cleverly use irony to highlight that online “Likes” don’t translate into the purchase of life-saving medicine, whereas money does so in a more direct sense.
Fitting entitled, “Facebook Likes Don’t Save Lives,” the ad at centre of the campaign features a young boy called Rahim and his little brother. They live in squalid conditions. Rahim says to the camera that he worries about the day that he might fall ill like his mother, because that would leave his brother without someone to care for him.
Nevertheless, he carries on saying that since “today UNICEF Sweden has 177,000 likes on Facebook. Maybe they will reach 200,000 by summer… we should be alright.”
You can view this commercial, as well as the other commercials in the UNICEF Sweden campaign, below:
[via Popsop.com, images via UNICEF Sweden]
UNICEF Sweden has released a series notable of commercials, encouraging viewers to donate money, as opposed to just giving a thumbs up Facebook “Like” for humanitarian causes.
The ads cleverly use irony to highlight that online “Likes” don’t translate into the purchase of life-saving medicine, whereas money does so in a more direct sense.
Fitting entitled, “Facebook Likes Don’t Save Lives,” the ad at centre of the campaign features a young boy called Rahim and his little brother. They live in squalid conditions. Rahim says to the camera that he worries about the day that he might fall ill like his mother, because that would leave his brother without someone to care for him.
Nevertheless, he carries on saying that since “today UNICEF Sweden has 177,000 likes on Facebook. Maybe they will reach 200,000 by summer… we should be alright.”
You can view this commercial, as well as the other commercials in the UNICEF Sweden campaign, below:
[via Popsop.com, images via UNICEF Sweden]