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Following up on its ABSOLUT Unique campaign last year, vodka brand ABSOLUT will be rolling out another four million one-of-a-kind bottle collection.
Entitled ‘ABSOLUT Originality’, the Swedish brand’s crystal clear bottles will be infused with a drop of cobalt blue during production, while the bottles are in molten glass state.
The design was inspired by a traditional Swedish glass craft, in which cobalt is added to molten glass as it goes into the mold at 1,100-degrees Celsius.
At such high temperature, the cobalt blue stain would first appear to be invisible; however, as the glassware cools off, the color infusion would appear as mesmerizing patterns inside it.
[via ABSOLUT dd Your Drop]
Following up on its ABSOLUT Unique campaign last year, vodka brand ABSOLUT will be rolling out another four million one-of-a-kind bottle collection.
Entitled ‘ABSOLUT Originality’, the Swedish brand’s crystal clear bottles will be infused with a drop of cobalt blue during production, while the bottles are in molten glass state.
The design was inspired by a traditional Swedish glass craft, in which cobalt is added to molten glass as it goes into the mold at 1,100-degrees Celsius.
At such high temperature, the cobalt blue stain would first appear to be invisible; however, as the glassware cools off, the color infusion would appear as mesmerizing patterns inside it.
[via ABSOLUT dd Your Drop]