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To launch the revamped National Lottery, six huge lottery balls have floated down the river Thames, passing by London’s many landmarks before heading to Scotland for the grand draw.
These gigantic lottery balls symbolize the “new, bigger lotto” that has been rolled out, notifying players of the UK£10 million pound jackpot which will reward 1,000 lottery players with UK£20,000 pounds each.
The revamped lottery strives to let players win more money, as well as help raise funding for National Lottery projects across the United Kingdom.
What do you think—is this campaign clever, or over the top?
[via Mirror UK and You Tube]
To launch the revamped National Lottery, six huge lottery balls have floated down the river Thames, passing by London’s many landmarks before heading to Scotland for the grand draw.
These gigantic lottery balls symbolize the “new, bigger lotto” that has been rolled out, notifying players of the UK£10 million pound jackpot which will reward 1,000 lottery players with UK£20,000 pounds each.
The revamped lottery strives to let players win more money, as well as help raise funding for National Lottery projects across the United Kingdom.
What do you think—is this campaign clever, or over the top?
[via Mirror UK and You Tube]